ABOUT US
Branded Clothing & Accessories
made-to-order personalised business & personal branding
OUR MISSION
At the core of our mission is the desire to empower you to live the life you love.
We strive to inspire you through creativity, paying meticulous attention to detail and design in every product we offer.
Our focus is unwaveringly focused on authenticity, offering products that genuinely connect with, engage, and bring value to our customers.
OUR STORY
After growing up in the textile and manufacturing industry, Licinia ventured to Australia in 2002 and entered the corporate world.
However, after almost two decades, she realised that it was time to embark on a new journey and return to her roots.
With a desire to utilise her creative talents and deliver top-quality products, Licinia began to envision a bespoke collection for the market.
Thus, the first-ever piece of the Licinia collection began to take shape, marking the start of her entrepreneurial journey.
OUR APPROACH
Understanding that customer satisfaction goes beyond reasonable pricing and product quality, we aim to provide products that bring joy and inspiration to people's lives.
Our vision is to curate only the finest quality items and transform customers' perception of online shopping. By sourcing products that add smiles to people's faces and bring a little happiness into their daily routines, we strive to elevate the online shopping experience.
SOCIAL RESPONSIBILITY
At the core of our business lies a commitment to sourcing only the finest quality products. We prioritise taking our time with every step of the design and production process to ensure that we deliver premium apparel that will withstand the test of time.
Our business is Australian owned and operated.
When introducing a new brand, we place a strong emphasis on ethics and sustainability, certifications such as:
- WRAP (Worldwide Responsible Accredited Production);
- Amfori BSCI (Business Social Compliance Initiative);
- Oeko-Tex Standard 100;
- Cotton Australia;
- BCI (Better Cotton Initiative).
Licinia Lemos
MANAGING DIRECTOR